Nathan Berkley, CEO of Muhdo, said: "Our vision is the mass personalisation of preventive and curative healthcare through epigenetics. Prevention is better and cheaper than cure and inspiring people to develop healthy long-term habits is good for them and good for society. We need to focus more on internal health and democratise genetic knowledge so people can make informed decisions about their wellbeing.”
The science of nutrigenomics (DNA profiling) allows us to understand how your day to day diet affects your body at a cellular and genetic level. Once profiled, the Muhdo dashboard is able to recommend truly personalised recipes and workouts that align to your genetic profile and your health goal. Muhdo can help you improve your results and your overall health and wellbeing.
Muhdo then combines your DNA profile (which does not change over time) together with changes in your gene expression (a process called epigenetics) which is impacted by changes in your lifestyle, diet and environment. We achieve this through periodic saliva samples and your recorded activity on our app to measure your epigenetic gene expression. This enables us to both monitor and improve your inner health over time by providing you with hyper-personalised health and nutrition recommendations.
The programme will support a range of health and fitness goals. DNA profiling helps with not only health but better cognitive function, creativity, higher IQ, better working memory, and better reading comprehension. Muhdo can also help reduce stress, anxiety and depression, as well as supporting injury prevention.
Epigenetic profiling studies how your genes behave. You are born with your genetic makeup, but you can affect your epigenetics through your lifestyle. Genes can be silenced or expressed over time, influencing outcomes for disease and illness, as well as overall health and fitness. This focus on inner health over external appearance lies at the heart of preventive healthcare, wellness and performance.
Muhdo aims to help people achieve their health goals at every stage of their life, whether they are new mothers, busy professionals or those who want to stay well into old age.
Muhdo currently works with healthcare trusts and insurance and employee benefits companies like JLT, as well as elite athletes including Olympic rower Helen Glover and Eddie Hall, the world’s strongest man in 2017.